Services

Research & Insights

I provide a deep understanding of your customers and opportunities in the market to inform strategic actions.

  • Qualitative research and analysis

  • Market research

  • Stakeholder interviews

  • Competitive audits

  • Product audit

Product Strategy

I collaborate with companies to define near-term and long-term vision for products, then outline and execute on the key activities to get there.

  • Product vision

  • Feature definition

  • GTM strategy

  • OKR and goal setting

  • Product concepting

Brand Strategy

I define and express a brand’s message for maximum impact across digital touchpoints, especially new products and experiences.

  • Vision & mission

  • Positioning

  • Value propositions

User Testing

I discover and provide understanding for the product areas that are working, as well as inform the opportunities for increased revenue and user engagement / satisfaction.

  • Research design

  • Moderated and unmoderated testing

  • Qualitative testing

Content Strategy

I create strategies that encompass a wide range of content strategy tasks, defining what to say, where to say it, and when.

  • Messaging framework

  • Voice & tone

  • Editorial calendar

  • Information architecture

Service Design

I map and orchestrate end-to-end service experiences — connecting what users see and feel to the people, processes, and systems that make delivery possible.

  • Service blueprinting

  • Journey mapping & orchestration

  • Ecosystem & stakeholder modeling

  • Workshop design & facilitation

  • Frontstage / backstage gap analysis